Through UBUS 110: Business in Action, you'll learn basic business content and professional skills while translating that knowledge into action. Business in Action courses places you into small teams to consult on business issues for real organizations. Along the way, you'll define problems, research issues, and develop and deliver business recommendations to your clients, all skills applicable to your future career.
Business in Action courses are taught by experienced business leaders. You will:
Business in Action consulting teams have assisted early start-ups, small and local businesses, non-profits and established franchisees in these areas and many others:
Business in Action student consulting projects provide organizations with external perspectives, extra research horsepower, unbiased recommendations, and general business knowledge.
Sponsorship also offers a unique opportunity to build your consumer and employment brands with over 100 NIU College of Business freshmen. Throughout the 16-week semester, students will get to know your business, your culture, and your values. This deep connection can make all the difference as students search for internships, jobs, products and services later on.
Organizations served:
Sponsor a Business in Action Project. For more information, contact Jason Gorham at jgorham@niu.edu.
Business in Action instructors are shaping the future of business. They bring years of business experience to the classroom as they guide and mentor students at the beginning of their NIU journeys.
Building Ethical Leaders using an Integrated Ethics Framework (BELIEF) Ethics Program Director Neil Doughty is himself an NIU Alumnus ('81) and brings nearly 15 years of C-Level Executive experience to Business in Action from his time at ISI Telemanagement and Two Rivers Conferencing. His work directing BELIEF and Leaders in Ethics and Academic Discipline (LEAD) incorporates into his Business in Action courses, examining business decisions through an ethical lens.
Jason Gorham has a doctorate in business administration with an emphasis in leadership. Gorham is the director of business consulting and the director of the Experiential Learning Center in the College of Business. He brings decades of experience, including organizational leadership, development and implementation of experiential programming and project management to the Business in Action class students.
Anissa Kuhar has a bachelor's degree in marketing from Illinois State University and an MBA from Northern Illinois University. She began her career in marketing and sales at a Gannett-owned newspaper and worked as an adjunct instructor at Rock Valley College. She served NIU for multiple decades in various roles including event coordination, meeting space sales and program marketing for NIU's credit and non-credit off-campus and online programs. After a brief three-year departure to work as an admissions director at Rockford University, Kuhar returned to teach NIU's business consulting classes. A result-oriented business leader and experienced higher education professional, Kuhar's goal is to change the world one learner at a time.


